Introducing Ayuna · less is beauty, an eco-luxury cosmetic brand
based on the science of fasting, pioneering in well-aging and mental beauty.
In collaboration with the visionary co-founders of the company, Begoña Sanjuan and Dr. Isabel Ramos,
I present the branding and visual universe I developed for the brand.
From art direction to execution, the design conveys an image that is innovative, fresh, eco-friendly,
professional and minimalist. The logo and other branding elements reflect these values
while presenting a design that is understated and timeless.
As you’ll see, from organic shapes with a geometric style to kraft cardboard paired with luxurious pearled paper,
Ayuna merges two worlds into one unique concept, expressing the connection between nature and science-based formulas.
Ayuna stands apart from the rest; it embodies light, consciousness and simplicity.
