client · ayuna less is beauty
project · petit collection packaging
Ayuna Petit is the brand’s travel-size collection, designed to bring its essentials wherever you go. I designed a self-locking folding box that requires no glue to assemble, providing a lightweight and functional solution to protect the products while maintaining Ayuna’s distinctive aesthetic.
To give the collection its own identity, I created a series of watercolor illustrations, one for each product. Each illustration explores textures inspired by the individual product, bringing a playful, fresh and tactile character to the collection.
The project also extended into the visual direction and campaign photography for the launch.
fields · art direction, product packaging design and photography
year · 2021 – 2022
